Yasmine Helal
CEO & Founder Athar Consultancy, Board member at Taly digital payments- Advisory board member at ESLASCA

Yasmine Helal Hamed is a highly accomplished and influential leader in the Egyptian finance and technology sectors. With a career spanning over two decades, she has consistently demonstrated expertise in digital banking, strategic planning, and innovation. Currently pursuing a Doctorate of Business Administration (DBA) in Fintech and Innovation at the Paris School of Business, Yasmine’s academic pursuits complement her extensive practical experience.

Her impressive career trajectory includes senior leadership roles at prominent institutions such as the Central Bank of Egypt, where she served as Head of Strategy, FinTech & Innovation, and ADIB Egypt, where she led their digital banking initiatives. As MD & Chief Executive Officer of ADI Consumer Finance, she showcases her ability to lead and manage complex organizations effectively. Her experience extends beyond executive positions, encompassing roles in digital channels optimization, project management, and business development within Citibank Egypt. She's also held board memberships at ADI Consumer Finance, the Egyptian Consumer Finance Federation, and ESLSCA Executive Education.

Yasmine’s commitment to professional development is evident in her numerous executive education programs, including those at Oxford University, Ashridge Executive Education, and the Kellogg School of Management. Her qualifications are enhanced by certifications in coaching, leadership, and digital transformation strategies, highlighting her dedication to continuous learning and skill enhancement. She has been recognized for her achievements, receiving accolades such as being named among the Middle East's 10 Most Influential Women Entrepreneurs to Watch in 2024. Yasmine's contributions extend to mentoring and community involvement, reflecting her commitment to fostering growth and empowerment within the industry. Her expertise in various aspects of the financial technology sector, combined with her profound understanding of the Egyptian market, positions her as a key figure shaping the future of finance in Egypt.