She has 30-plus years of experience in market development, strategic planning, reputation management, and advocacy.
Ms. Hammouda is an advocate and frequent speaker on issues related to responsible investing, crisis communication, sustainability, gender equality, youth empowerment, and education, and is very active in community development.
She has completed an environmental, social and governance training for private equity funds conducted by FMO & DEG in Nairobi, Kenya in 2011, and more recently she completed a Leadership for Directors course at the American Chamber of Commerce in November 2018.
After a short stint in capacity building with the National Council for Childhood and Motherhood (NCCM) and the IMC in Egypt, she joined Qalaa Holdings, an African leader in energy and infrastructure, in 2008 where she led their public listing, business transformation and entry to African markets in pioneering sectors like solid waste management and river transportation, and developed their corporate responsibility programs.
In her role heading the sustainability function at Qalaa Holdings, she has been driving the group sustainability strategy to support business goals and creation of strategies that institutionalize sustainability into Qalaa’s governance and practices, driving global standards and guidelines regarding corporate citizenship and public giving across the group leading the development of positive relationships with key external stakeholders, including NGOs and government agencies, ensuring maximum value is achieved with key group partnerships.
Prior to joining Qalaa, she served as a senior executive and strategic consultant for over 20 years at top New York and European blue-chip and start-up firms including IBM, AT&T International, Mars, Philip Morris, Procter & Gamble, Reciprocal, Inc., WPP’s Ogilvy & Mather, N.W. Ayer & Partners, and Backer Spielvogel Bates; in categories ranging from FMCG to private equity and IT, and gained wide experience in both mature and emerging markets.
She served as Co-Chair of the African Venture Capital Association’s Advocacy Committee, the Women in Business Committee at the American Chamber of Commerce in Egypt; and was a board member for the New York-based Sunhawk.com Corporation, a leading digital rights management company in Buffalo, New York.
She was also a member of the board of trustees at Cairo American College (2013-2018) and chaired several branding and advocacy committees.
She was recently selected among Egypt’s Top 50 most influential women in business and is a founding board member of the UN Global Compact Local Network in Egypt.
She was recently chosen to be a member of the 2018 TAKREEM Selection Board a regional initiative that honors Arab accomplishments on the global stage.
Her track record and talent were recognized as the winner of the first David Ogilvy Advertising Research Foundation’s (ARF) Award for Excellence.
She graduated in 1984 Summa Cum Laude from the American University in Cairo with a BA in Business Administration and Mass Communications and obtained a license de Droit in 2009 from Cairo University’s School of Law.