He is a leading expert in Integrated Marketing Communications, with extensive experience in public education projects, corporate advertising and public relations campaigns, government programs and privatization communication. Mr. Zaki brings a wealth of local, regional and international experience.
One of Mr. Zaki’s primary missions in life is Women’s Empowerment. He has extensive experience in Behavior Change Communication in this field including a UN Women Gender Equity Seal Training Program in Jordan for 9 corporations.
While serving as Accreditation Officer of the International Advertising Association (IAA) Diploma for the Middle East he was accredited the American University in Cairo and taught undergraduate and graduate courses in advertising and PR there.
He also taught Integrated Marketing Communication at Cairo University, the International Academy for Modern Sciences (IAMS) and the University of Modern Sciences and Arts (MSA).
During the past 5 years (September 2012 – July 2017) Mr. Zaki served as a full-time Integrated Marketing Communications Professor of Practice at the American University in Cairo.
During the first semester at teaching, he managed to brand the 4425 IMC Capstone course as the AUC “Hall of Fame Awards”, bringing in leading advertising and marketing companies (Leo Burnett, Fortune PromoSeven, Tarek Nour Holdings, LOOK, and Momentum Egypt).
As the initiator of Corporate Social Responsibility activities at the American Chamber of Commerce, Mr. Zaki Co-Chaired the CSR Committee and helped organize the First CSR Summit in Egypt.
As IMC Consultant for the opening of the New Suez Canal, He was on the committee responsible for choosing the Consortium that handled the event. He was also responsible for the messaging and media, locally, regionally and internationally as well as billing justification.
Mr. Zaki funded and produced a video clip entitled “Egypt’s Gift to the World” which is sung by his daughter, Rula Zaki.